Incorporating the letterforms C and B (as well as a plus sign), this Cooper & Beatty logo replaced an earlier version by Carl Dair. Resembling a stripped down Celtic cross, there’s something timeless about the design, which manages to feel both ancient and modern. Tony Mann and company were particularly inventive with its application, showing off the mark’s flexibility as a traditional logo/watermark, a form of copyright symbol and even a playful illustrative element. View a variety of applications here.
Comments
DESIGN + CONQUERSeptember 10, 2009
Fantastic logo treatment—modern, yet still retains a unique sense of character.
TimApril 26, 2013
Hard to believe it was designed in the late 1960’s.
My Dad was a pretty good designer huh?
David PetersAugust 4, 2014
This mark by Tony Mann was introduced in February 1964, not 1969, as part of his rethinking of all the visual communications issued by the type house. The 1964 date is correctly noted by Edna Hajnal and Richard Landon in their catalog to the show ”Cooper & Beatty, Designers with Type” which was mounted at the Thomas Fisher Rare Book Library, University of Toronto in spring of 1996.